How To Make Your Dental Practice Stand Out
It’s likely that you’re not the only dental practice in your area, which means finding ways to stand out from the competition. Whether you’re a freshly opened clinic or a long-established practice, you need to keep finding ways to attract new patients. Below are just a few tips that could help your dental practice to shine brighter than laser-whitened tooth.
Invest in local SEO
Many patients looking to try a new dentist in their area are likely to consult Google. It’s important to make sure that your practice ranks highly on search engines by investing in some local SEO. This involves making sure that your website has fast-loading pages, regularly-updated content and carefully-selected keywords in order to appeal to Google’s algorithm. A local SEO agency will be able to help you extract the right keywords and produce fresh content, so that you don’t have to do it yourself.
Build up positive reviews
On top of ranking highly, it’s essential that your practice has glowing reviews. If you have lots of negative reviews or no reviews, patients are unlikely to trust your clinic. Having lots of positive reviews will help you to win over business. To help you build up these reviews, ask your happiest and most loyal patients in person if they could provide a testimonial. Alternatively, you can set up automated review request emails to send to every patient after an appointment to maximize reviews.
Share content on social media
Social media can be another great marketing tool for helping you stand out. You can use this platform to share and promote interesting and useful content related to dentistry that grabs people’s attention. This could include fun dental facts, behind-the-scenes videos or even diagrams and animations to help understand how dental procedures work. Your content doesn’t have to be heavily promotional – along as content is engaging, it will help get your name out there, and patients may be more inclined to use your practice out of familiarity.
Embrace innovative technology
Many veteran dentists who are starting to get long in the tooth choose to reject new tech, because they don’t have the patience to learn how to use it. However, embracing innovative technology is often key to wowing customers and building trust. It can also save you time and reduce errors in the long run. Consider looking into new types of tech such as automation tools for appointment scheduling, 3D dental imaging tools and new tooth color matching solutions provided by companies like Tokuyama Dental America.
Offer unique services
You can also stand out by offering services that other dentists in your area don’t provide. This could include anything from same-day fillings to laser gum treatment. You could even explore unique ways of reducing dental anxiety such as sedated treatments, massage chairs or even at-home dental appointments on certain days for those who get nervous visiting a clinic. Take a look at what other dentists are offering in your area and try to identify the gap in the market.
